“Becoming more engaged with customers includes predicting what customers want before they know they want it, based on data intelligence, and offering it to customers in a way that is natural,” says Andres Ortolá, Director of Enterprise Commercial at Microsoft Singapore.
A report by Microsoft confirms that customer service plays a critical role in the choice of and loyalty to a brand for 96 percent of customers worldwide. In today’s customer journey, personalised experiences that span both digital and physical environments will be critical to meeting consumers’ expectations, and the brands that can provide these experiences will set themselves apart from the competition.
Click to find out how a personalised omnichannel experience is critical to meeting consumers’ expectations in the full article on “Engaging Customers in the Digital Age”.
“Empowering Enterprise” is an ongoing Ingram Micro series published in every Wednesday’s edition of The Business Times. It aims to provide news and thought leadership on the latest developments in cloud and security.
The series is produced in partnership with the following vendors: Dropbox, Microsoft, VMware, Cisco, IBM, Progress, Symantec, Barracuda, Dell EMC, FireEye, Hewlett Packard Enterprise, Juniper Networks, Lenovo, Menlo Security, Adobe, BitTitan, DocuSign, NSFOCUS and Veritas.
This post may contain excerpts from an article entitled “Engaging Customers in the Digital Age” published in The Business Times on 6 September, 2017.