One of the hottest trends we’ve covered over the past year is the mobile device explosion. Just to put things in perspective, research firm MarketsandMarkets estimates the BYOD and Enterprise Mobility market to grow at 15% CAGR, reaching $181 billion by 2017! The reality is that your customers’ employees are bringing their tablets and smartphones to work and using these devices both for personal and business purposes. This opens up a whole can of worms, starting with security issues and extending to your data backups.
Here’s a question you may not have considered: “What kind of policy or system do you have in place to back up your customers’ mobile devices?” Or, what about this: “How are you helping customers distinguish security and backup policies for employees’ personal data and their corporate data?” If you’re currently selling backup and disaster recovery (BDR) services, there’s a really good chance that your BDR vendor isn’t going to be much help in answering these questions either. Business Solutions magazine featured two rounds of BDR testing over the past 12 months:
One thing that’s noteworthy among all the products tested in how few have the ability to back up mobile devices, which requires the IT service provider to find an additional BDR product or leave the task of backing up mobile devices to customers.
The reality is that your customers are counting on you to be their trusted adviser. If one of your customer’s employees loses their mobile device along with hours of corporate data that wasn’t backed up, that trusted advisor status could be lost as well.
If there’s one lesson that was revealed by the MSP Study: 2013 State of Cloud Backup (conducted by 2112 Group and sponsored by Intronis) it was this: when it comes to selling BCDR (business continuity and disaster recovery), taking a “wait and see” approach, which sadly is the approach used by 44% of IT professionals, is not a viable option for you or your clients.